Member of the Month July '09

Congratulations to our Member of the Month for July, Mathilde Rufenacht of Shop'NCook. Visit the Member of the Month page to learn more.

Software Industry Conference Student Disount

The Software Industry Conference in Boston MA July 16-18th is offering a special student discount. Only $50.00 with student ID (normally $249.00). Educational sessions for software developers and marketers. See details at: http://www.sic.org/files/sic-student-flyer-09.pdf

What's Happening at ESC

Here are the highlights of recent activity in the members' forum.

The Book Club read "Kotler on Marketing" by Philip Kotler. This stimulated discussions on topics such as identifying profitable customers, rapid changes in the marketplace, what customers care about, using a sales force, working well with suppliers and service providers, the importance of research, and handling customer complaints.

The June Book Club selection is "Ogilvy on Advertising" by David Ogilvy.

If you don't have time for all the books, that's okay. The discussions are structured so that you can benefit from the main ideas even without having read the books.

Some other recent topics in the forum:

• Changes in the software marketplace
• Irrational decision making
• Intuition vs. logic
• Improving websites
• Taste tests
• Site license pricing
• The Port Angeles Schmooze
• And more!

Member of the Month June '09

Congratulations to our Member of the Month for June, Michel Bujardet of School Fonts. Visit the Member of the Month page to learn more.

What's Happening at ESC

Some of the topics that were discussed in the ESC newsgroup during April:

• The pros and cons of Twitter


• Improving your website to increase sales


• Ancillary websites as "branch offices"


• Managing blog posts


• How online education is replacing traditional classrooms


• Asking why people don't buy


• Sell to existing customers


• Member of the Month: Chuck Herndon


• And more!
  

The Marketing Book Club finished discussing "Why We Buy - The Science of Shopping" by Paco Underhill and started "Your Marketing Sucks" by Mark Stevens.

Members were reminded that April is Membership Renewal Month.

Member of the Month May '09

Congratulations to our Member of the Month for May, Menno Berndsen of Triple W Communications. Visit the Member of the Month page to learn more.

Something about...

Hans Salvisberg joined ESC in 1997, and is a Contributing Member (see banners at www.edu-soft.org/content/index.php/banner-members). His company, Salvisberg Software & Consulting, has been developing and selling custom and standard software since 1989. (Many people fondly remember his program BOOT.SYS, the first configuration manager for MS-DOS.) See the website at www.salvisberg.com.

Wally Schauer joined ESC earlier this year. His company, Partners4results, offers software and information for improving student performance. The website is www.partners4results.org.

Gregory Sebastian joined ESC in 2005 and was Member of the Month in October 2008. His company, EzySoft Developments, is headquartered in Australia and produces software for invoicing and bookkeeping and other business resources. The website is www.ezysoft-dev.com.

Martha Seward joined ESC in 1998. A Supporting Member, she was Member of the Month in 2003. Martha's company, Freelance Works, works with software developers to promote their products online. The website is www.freelanceworks.com.