In her excellent book Words Fail Me, author Patricia T. O'Conner gives us writing advice that we can use in our blogs, newsletters, website pages, and in all of our writing.
Carve out enough time to write well, O'Conner advises. Write when it's time to write. Don't wait until you feel inspired. Start writing, and the inspiration will flow.
Expect your first draft to be rough. "Write a first draft as though you were thinking aloud, not carving a monument," O'conner tells us.
Every sentence has to be understood. Intelligible sentences are always better than clever ones. It's easy to write flashy or complicated sentences. It takes real work to write clearly.
Take breaks. They're part of the writing process.
Work hard, O'Conner urges. It pays.
From a personal perspective, I've found that when you're writing sales copy, it literally pays!
- by Al Harberg, the Software Marketing Glossary guy
Posts
0 comments:
Post a Comment