tag:blogger.com,1999:blog-90570152012-02-01T06:32:00.554-08:00ESC (Educational Software Cooperative) is a non-profit corporation bringing together developers, publishers, distributors and users of educational software.Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.comBlogger2421100tag:blogger.com,1999:blog-9057015.post-35171946512139792002012-02-01T06:32:00.000-08:002012-02-01T06:32:00.656-08:00

Congratulations to Mike Middleton of TreePlan Software, our latest Member of the Month. For details, see the page at http://www.edu-soft.org/content/index.php/member-of-the-month.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-16199143108082285472012-01-20T07:11:00.000-08:002012-01-20T07:24:21.684-08:00

Over the years, the annual conference for independent software developers (formerly known as Software Industry Conference or SIC) has grown and changed. ISV-Con is now produced under the auspices of the Association of Software Professionals, and managed by Susan Pichotta, who is also an ESC board member. The conference has always been a great way to learn about the latest and greatest

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-84332635769407980752012-01-08T10:50:00.000-08:002012-01-08T10:55:11.062-08:00

In her excellent book Words Fail Me, author Patricia T. O'Conner gives us writing advice that we can use in our blogs, newsletters, website pages, and in all of our writing. Carve out enough time to write well, O'Conner advises. Write when it's time to write. Don't wait until you feel inspired. Start writing, and the inspiration will flow.Expect your first draft to be rough. "Write a first draft

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-2115286937551182252012-01-01T06:10:00.000-08:002012-01-01T06:10:00.764-08:00

Congratulations to Anthony Veeneman of Veenetronics, our latest Member of the Month. For details, see the page at http://www.edu-soft.org/content/index.php/member-of-the-month.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-55500441832961368292011-12-18T04:50:00.000-08:002011-12-18T04:57:25.822-08:00

GRAHL software design's PDF Annotator was named the winner of the 2011 Epsilon Award at the 11th annual European Software Conference (ESWC). Each year, The Epsilon Award recognizes the best software application from the European software and microISV community. ESC is a Sponsor of the ESWC.PDF Annotator is a Windows application that makes it simple to add notes to any PDF document. You can make

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-77710490763155611692011-12-08T07:40:00.000-08:002011-12-08T07:40:00.640-08:00

ESC is active on Facebook. Please take a look at like us at www.facebook.com/educationalsoftware.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-66247476266573952372011-12-01T06:14:00.000-08:002011-12-20T10:12:22.965-08:00

Congratulations to Sam Bellotto, Jr., of Crossdown, our latest Member of the Month. For details, see the page at http://www.edu-soft.org/content/index.php/member-of-the-month.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com1tag:blogger.com,1999:blog-9057015.post-80651282423186505752011-11-26T20:26:00.000-08:002011-11-26T20:31:07.862-08:00

In his book "Guerrilla Marketing Excellence - The 50 Golden Rules for Small-Business Success," Jay Conrad Levinson talks about cleverness in our marketing presentations. And Levinson's principles apply to software marketing.Levinson believes that people will tend to remember the most clever part of your marketing message. Because of this, we need to be certain that the clever message is also the

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-87486207806961681972011-11-01T13:39:00.000-07:002011-12-20T10:12:08.417-08:00

Congratulations to Paul Conderino of Mrs. Glosser's Math Goodies, our latest Member of the Month. For details, see the page at http://www.edu-soft.org/content/index.php/member-of-the-month.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-40304182006593149702011-10-29T17:29:00.001-07:002011-10-29T17:30:07.296-07:00

ESC is moving from its old newsgroups to a new, web-based forum at http://www.edu-soft.org/forum. If you are a member, your username and password are being emailed to you, for access to the private sections of the forum.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-82582673540695868772011-10-20T22:45:00.000-07:002011-10-20T23:03:11.969-07:00

Last month, the White House launched Digital Promise, a new initiative to advance technologies to transform teaching and learning. The three areas that Digital Promise will address are:(1) Identifying breakthrough educational technologies.The White House cites a DARPA/Navy "digital tutor" project that reduced dramatically the time needed to train people in IT skills. Digital Promise wants to find

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-8413155029399941852011-10-04T09:05:00.001-07:002011-10-04T09:05:51.547-07:00

Congratulations to our Member of the Month, Clint Bradford. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-91324502836102323952011-09-17T07:34:00.000-07:002011-09-17T07:39:57.363-07:00

There is no software application that is so specialized that you can't blog about it, or write about it on the social media sites.As proof of this software marketing assertion, you should read Ann Handley's and C.C. Chapman's case study about Indium Corporation in their book "Content Rules."Indium makes solder paste, and they've had a lot of success with blogs and with social media sites. So,

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-21151620454818285192011-09-09T13:32:00.001-07:002011-09-09T13:32:44.713-07:00

The ESC Board of Directors has approved holding the Annual Membership Meeting online in the members newsgroup. The meeting is scheduled for 11 Sept to 24 Sept (two weeks). Items to be considered will be posted.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-28178256385027284472011-09-01T06:51:00.000-07:002011-09-01T06:51:00.668-07:00

Congratulations to our Member of the Month, Martin Bourdages of SOHO-iT. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-65302493708519601782011-08-25T00:41:00.000-07:002011-08-25T00:45:22.961-07:00

The "I want to think it over" objection is the one that drives most salespeople nuts. And the Internet turns your website into a procrastination machine. Joe Girard, the author of "How to Close Every Sale," tells us that people are afraid to make the wrong decision. So they procrastinate. The Guinness book of World Records named Joe Girard "the world's greatest salesman." He sold 13,000 cars,

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-67973711517997805512011-08-21T00:19:00.000-07:002011-08-21T00:30:40.107-07:00

The Educational Software Cooperative's (ESC's) September 2011 Software Marketing Book Club selection will be "Differentiate or Die - Survival in Our Era of Killer Competition" by Jack Trout (published 2000 by John Wiley & Sons, Inc.) It's important to be different. Software marketing is dominated by bad attempts to create excitement about me-too software. To be successful, you have to talk

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-86565497151670771612011-08-09T17:14:00.000-07:002011-08-09T17:24:22.985-07:00

The Educational Software Cooperative's (ESC's) August 2011 Software Marketing Book Club selection will be "Children's Writer's Word Book" by Alijandra Mogilner (published 1992 and 2006 by Writers Digest Books). This is the first time that a reference book has been chosen as our monthly Book Club selection. While the book is targeted at people who are writing books and stories for children aged

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-5124974125435966532011-08-01T06:04:00.000-07:002011-08-01T06:04:00.275-07:00

Congratulations to our Member of the Month, Kerry O'Brien of SQR Solutions. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-54587532652342546712011-07-30T17:02:00.000-07:002011-07-30T17:08:20.409-07:00

On Nov. 19 - 20, 2011, the eleventh annual European Software Conference will be held in London England at the DoubleTree Hotel by Hilton London Westend. The Educational Software Cooperative (ESC) is a sponsor of the ESWC. The European Software Conference blends web, mobile, and desktop into one world of software. Syed Kamall, a member of the European Parliament for London, will open the

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-50793779823742831962011-07-28T10:23:00.000-07:002011-07-30T10:28:45.065-07:00

Richard Hart recommended this article from THE Journal on Competency Based Learning. The idea is to replace the traditional K-12 age-based classroom system with a skill-based system that would allow students to advance at their own pace, based on competency in a subject.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-53487545948274421312011-07-09T10:46:00.000-07:002011-07-09T10:58:20.932-07:00

Your entire software marketing campaign should be designed to increase software profits. In his book "Guerrilla Marketing Excellence," Jay Conrad Levinson tells business owners to focus on profit. And his advice certainly applies to microISVs in the software development industry, too.I think Levinson would be unhappy about developers' sometimes excessive interest in sales, downloads, or website

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-26462065405548141882011-07-01T06:28:00.000-07:002011-07-01T06:28:00.660-07:00

Congratulations to our Member of the Month, Bernardo de Ary Pires of AureoSoft. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-53673044177322149552011-06-26T11:47:00.000-07:002011-06-26T11:53:20.156-07:00

In her book "Words Fail Me - What Everyone Who Writes Should Know About Writing," Patricia T. O'Conner reminds us that the first words that people read are the most important. Choose them well.O'Conner says, "Don't start out by clearing your throat." In the software industry, the author's idea translates into, "On your web site, don't start by saying something vapid like 'Welcome to the Widget

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-77269113194390974172011-06-21T20:35:00.000-07:002011-06-21T20:46:32.652-07:00

The July 2011 Software Marketing Book Club selection will be "Content Rules - How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business" by Ann Handley and C.C. Chapman (published 2011 by John Wiley & Sons Inc.)The authors agree with the common wisdom that content is the key to success for companies that do business on the Internet.

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com1tag:blogger.com,1999:blog-9057015.post-72530265433161406522011-06-06T04:48:00.000-07:002011-06-06T04:59:45.530-07:00

Software marketing messages must be memorable, or they simply won't turn prospects into customers. This is true whether you're buying banner ads, or trying to get people to remember your application's sales message from your web site. The trial version of your software is one of your main advertising vehicles. Make it memorable, too.I can't tell you how many times I've downloaded a trial version

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-60905440401686237292011-06-01T06:57:00.000-07:002011-06-01T06:57:00.784-07:00

Congratulations to our Member of the Month, William Kent of ArtistScope. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-70756975024903337582011-05-24T10:37:00.000-07:002011-05-24T10:45:10.677-07:00

Al Harberg has created a new free resource for software developers. It's a 107-page, 53,000-word Software Marketing Glossary. You'll find wall-to-wall information about software marketing and sales, from definitions of concepts to feature-length articles. It's filled with imagery and "attitude," and a bunch of great quotations. When I started looking up a few things it was so much fun to read

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-88274731467203481182011-05-23T06:21:00.000-07:002011-05-23T06:31:05.326-07:00

The June 2011 Software Marketing Book Club selection will be That's Outside My Boat - Letting Go of What You Can't Control by Charlie Jones and Kim Doren (published 2001 by Andrews McMeel Publishing). Concentrate on the things that you can control, and watch your business grow.While covering the rowing, canoeing, and kayaking events at the Olympics, veteran broadcaster Charlie Jones found that an

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-74635831777148811722011-05-08T16:37:00.000-07:002011-05-08T16:47:49.466-07:00

According to Steve Krug, author of "Don't Make Me Think," most website visitors don't take the time to read your web pages. So, software developers should design their web pages for scanning, and not for reading. Krug offers five design principles that will help software developers and microISVs sell more of their software -(1) Give prospects a visual tree of each page's structure.Use headers.

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-71500679008486735042011-05-01T06:30:00.000-07:002011-05-01T06:30:01.019-07:00

Congratulations to our Member of the Month, David Kocur of Ubersmart Software. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-9217392113939625462011-04-18T14:55:00.000-07:002011-04-18T15:00:54.186-07:00

The May 2011 Software Marketing Book Club selection will be Russell Rules - 11 Lessons on Leadership from the Twentieth Century's Greatest Winner by Bill Russell (published 2001 by the Penguin Group).Bill Russell was the only National Basketball Association (NBA) player to win eleven championships in 13 years. And the only basketball player to win an NCAA Championship, an Olympic Gold Medal, and

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-29955382268433032402011-04-01T07:48:00.000-07:002011-04-01T07:48:00.240-07:00

Congratulations to our Member of the Month, John Messingham. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-82092901612444542892011-03-24T14:06:00.000-07:002011-03-24T14:33:14.739-07:00

The April 2011 Software Marketing Book Club selection will be The Creative Habit - Learn it and use it for life by Twyla Tharp (published 2003 by Simon & Schuster)Twyla Tharp draws on her 35-year career as a dancer, choreographer, and business person, and tells all of us how we can learn to be more creative. Creativity comes from preparation and hard work. All of us can learn the skills needed to

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-81530042266616767242011-03-15T21:41:00.000-07:002011-03-15T21:59:33.211-07:00

In 1984, after more than 15 years of doing software development, management, and marketing work for local insurance companies, my wife and I took our part-time press release business full-time. It was the best business decision that we'd ever made. Since going full-time, we've spent the past 25+ years doing press release work and website reviews for software developers.We made the move from a

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-68287870306459932432011-03-08T13:52:00.000-08:002011-03-08T13:52:00.166-08:00

"We Mean Business" was a TV show on the A&E network, still sometimes seen in reruns. The concept was interesting (although the execution was weak). The idea was that a team of experts would go to a small business that was failing, identify the key problems, and make changes that would help turn the business around.To me, the most interesting thing was that the failing business owners were often

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-48094853248182819072011-03-01T06:00:00.000-08:002011-03-01T06:00:13.664-08:00

Congratulations to our Member of the Month, Kerry O'Brien of SQR Solutions. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-39059345787729344042011-02-24T12:59:00.000-08:002011-02-25T21:41:00.186-08:00

For ESC Radio's first broadcast, Rosemary West and Al Harberg talked about software marketing. The show can be heard here: http://www.blogtalkradio.com/edu-soft. The plan is to do many more interviews with a variety of ESC members over time. We have the option of doing 15-minute or 30-minute shows, and it's possible to have up to five people call in during a show.ESC is now on Twitter at http://

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-86913342965557940472011-02-22T19:43:00.000-08:002011-02-22T19:54:23.706-08:00

ESC's March 2011 Software Marketing Book Club selection is Never Wrestle with a Pig - and Ninety Other Ideas to Build Your Business and Career by Mark H. McCormack (published 2000 by Penguin Books).Mark McCormack is best known as the author of "What They Don't Teach You at Harvard Business School". Never Wrestle with a Pig is a collection of nearly 100 essays about developing the people skills

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com1tag:blogger.com,1999:blog-9057015.post-71191376617790937332011-02-18T16:58:00.000-08:002011-02-18T17:04:59.322-08:00

Rosemary West interviews Al Harberg, the press release guy, on ESC Radio at BlogTalkRadio.com.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-76498549855073779312011-02-10T17:07:00.000-08:002011-02-10T23:10:19.189-08:00

It's difficult and risky to use humor to sell software. But if used thoughtfully, humor is another tool that you should try. Here are some things to think about. Humor and software salesFor years, I've advised my clients not to use humor to sell their software.On a good day, humor is subjective. What's funny to you may put me to sleep. Or offend me.In today's global marketplace, it's even more

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-41896385925975972512011-02-02T17:21:00.000-08:002011-02-02T17:32:44.472-08:00

In February the Educational Software Cooperative will begin year three of its Software Marketing Book Club. The February 2011 selection will be "Guts - The seven laws of business that made Chrysler the world's hottest car company" by Robert A. Lutz (Published 1998 by John Wiley & Sons).Robert Lutz was the former President and Vice Chairman of Chrysler Corporation.The first story about Chrysler's

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-66786010856773516622011-02-01T12:43:00.000-08:002011-02-02T12:44:28.432-08:00

Congratulations to our Member of the Month for February, Ryan Fontana. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-68365830444900368932011-01-13T09:34:00.000-08:002011-01-14T09:19:16.675-08:00

Ted Harrison joined ESC in 2010. His company, FontLab Ltd., produces several programs for working with fonts and typography, for both Windows and Mac. Titles include FontLab Studio (a professional font editor), TransType (a font format converter), AsiaFont Studio, and many others. The website is www.fontlab.com.Sarah Weinberger joined ESC in 2002 and was Member of the Month in July 2005. Sarah's

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-62382230305564418382011-01-01T06:33:00.000-08:002011-01-01T15:01:25.597-08:00

Congratulations to our Member of the Month for January, Rosemary West. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-26788423945240630472010-12-27T00:42:00.000-08:002010-12-27T00:52:12.995-08:00

In January, 2011 we'll be reading Seth Godin's "The Big Red Fez - How to make any web site better" (Published 2001 by Simon & Schuster).This book will be the club's 24th book, as we wrap up the second full year of the Educational Software Cooperative's Software Marketing Book Club.Godin believes that we need to design our websites for the busy, ill-informed, impatient, not very thoughtful person

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-10349694604445164402010-12-02T08:46:00.000-08:002010-12-20T08:48:08.855-08:00

I am very pleased to announce that our Member of the Month for December is Andrew Motes. Many of you will remember Andy as the founder of ESC. Although he has not been active in the organization for several years, he has always been fondly remembered. Now he is planning a return to actively developing educational software, and it's great to have him back. Visit the Member of the Month page to

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-88110331954570832002010-11-21T12:04:00.000-08:002010-11-21T12:10:09.763-08:00

"Ten Deadly Marketing Sins - Signs and Solutions" by Philip Kotler (published 2004 by John Wiley & Sons) will be the Educational Software Cooperative's December 2010 Software Marketing Book Club selection.Kotler believes that traditional marketing no longer works very well, and that new products, and the companies that produce them, are failing at an alarming rate. Most products are commoditized,

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-57012853724735025982010-11-21T10:54:00.000-08:002010-11-21T10:58:58.853-08:00

Vienna, Austria - November, 2010 - Heaventools Software's PE Explorer was named the winner of the 2010 Epsilon Award at the tenth annual European Software Conference. ESC is proud to be a sponsor of the European Software Conference.Every year, the Epsilon Award recognizes the best software program from the European software and microISV community. Applications are nominated by software developers

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-10376539126488113252010-11-01T07:00:00.000-07:002010-11-01T07:00:08.937-07:00

Congratulations to our Member of the Month for November, Ted Harrison FontLab Ltd. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-61734111113567663512010-10-22T21:43:00.000-07:002010-10-22T21:50:54.868-07:00

"The HP Way - How Bill Hewlett and I Built Our Company" by David Packard (published 1995 by HarperCollins) will be the Educational Software Cooperative's November 2010 Software Marketing Book Club selection."The HP Way" is their name for the management style that they developed.The principles that HP emphasized were hire the best people, motivate them, and work together as a tearm. Those were

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-47469371795068416192010-10-18T10:45:00.000-07:002010-10-31T20:36:22.997-07:00

George Tylutki joined ESC in 1999 and was Member of the Month in August 2002. His company, 100% Cotton Software, produces NFL Forecaster, a program that predicts winners and spreads of NFL games, and Cotton Calendar, a program that works with schedules, events, appointments, etc. The website is www.cotton100.com. Zhi Jian Xie joined ESC in 2003. His company, Abrosoft, makes FantaMorph, software

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-35867243388268063802010-10-07T10:23:00.000-07:002010-10-15T13:06:53.473-07:00

This article is taken from an exchange in Al Harberg's Marketing Book of the Month Club. I thought it interesting enough to take it from the members-only newsgroup and repost it here (with permission and some minor edits). Rosemary West wrote: I wonder how many independent software developers have a clear goal and a mental picture of what they want to achieve? I wonder how many work toward that

Harryhttp://www.blogger.com/profile/17229695908173077727noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-41215547051107321022010-10-07T07:46:00.000-07:002010-10-07T07:47:48.082-07:00

This month ESC is sponsoring a special contest for the best newsgroup post on your experiences with website content. The contest is open to all ESC members (with the exception of the Book Club moderator, the President and the Webmaster). To enter the contest, just write something your experiences or ideas about adding content to your website. By content, I'm referring to things like articles,

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-17101175329757726152010-10-01T07:00:00.000-07:002010-10-01T07:00:07.583-07:00

Congratulations to our Member of the Month for October, Chester Ceille, president of Strat-Tech, Inc. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-91233910322541431142010-09-28T15:55:00.000-07:002010-09-28T16:00:45.711-07:00

"How to Write like an Expert About Anything" by Hank Nuwer (published 1995 by Writer's Digest Books) will be the Educational Software Cooperative's October 2010 Software Marketing Book Club selection.Many developers have found that they can increase their website traffic by including a large library of well-written, well-targeted articles, whitepapers, and case studies on their software sites. "

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-58509635366372078812010-09-22T15:35:00.000-07:002010-09-22T15:48:29.936-07:00

The Educational Software Cooperative (ESC) held its 15th annual meeting at the Software Industry Conference, and announced the results of its biennial election of board members. Harry Keller of ParaComp, Inc. joined ESC's Board. Mr. Keller joins ESC Board members Tom Guthery IV of FLIX Productions, Richard Hart of Nine-Patch Software, Susan Pichotta of Alta Web Works, and Kathy Salisbury of Great

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-23044523872598036892010-09-20T07:38:00.000-07:002010-09-20T07:50:13.096-07:00

The tenth annual European Software Conference will be held at the Marriott Hotel Courtyard Vienna Messe on November 6 and 7, 2010 in Vienna, Austria. The Educational Software Cooperative is proud to be a sponsor of the European Software Conference.The two day conference features a welcoming message from Vienna's Mayor and Governor, Dr. Michael Häupl, followed by panel discussions and

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-83695523685550650012010-09-05T22:21:00.000-07:002010-09-06T00:07:14.646-07:00

"What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped" by Robert M. McMath and Thom Forbes (published by Times Business - Random House) will be the Educational Software Cooperative's September 2010 Software Marketing Book Club selection.The authors believe that new products succeed when "just about everything that needs to go right does go right." By examining some

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-15490164649232590422010-09-03T15:57:00.000-07:002010-09-06T09:52:25.312-07:00

The results of ESC's biennial election were announced at our yearly luncheon, held during the Software Industry Conference (SIC) in July. Officers are Harry Keller (president), Tom Guthery (vice president), Richard Hart (treasurer), Kathy Salisbury (secretary) and Susan Pichotta (board member). An interview with Harry has been posted on the ESC website.This year's award for Outstanding

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-16944462467693145932010-09-01T05:00:00.000-07:002010-09-30T17:41:33.059-07:00

Congratulations to our Member of the Month for September, Tiberiu Ghioca, developer of RationalPlan Project Management Software. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-79992405126370122832010-08-01T06:00:00.000-07:002010-08-03T13:32:46.731-07:00

Congratulations to our Member of the Month for August, Gisele Glosser, creator of Mrs. Glosser's Math Goodies. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-51915971697012044322010-07-25T00:56:00.000-07:002010-07-25T01:05:18.845-07:00

Don't Make Me Think - A Common Sense Approach to Web Usability by Steve Krug (published 2000 by New Riders Publishing) will be the Educational Software Cooperative's August 2010 Software Marketing Book Club selection.Steve Krug reviews websites for usability. He wrote this book for people who can't afford to hire him - or people like him - to review their websites. The book is targeted at web

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-16926978117720305672010-07-07T13:13:00.000-07:002010-07-07T13:18:28.126-07:00

Here's a look of some of the activities in the ESC Members' forum during recent months. April was membership renewal month. Spring/Summer Software Marketing Book Club selections: April: Negotiate This! by Herb Cohen May: Guerrilla Marketing Excellence - The 50 Golden Rules for Small-Business Success by Jay Conrad Levinson June: EVEolution - Understanding Women - Eight Essential Truths that

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-47838458248788881022010-07-01T13:20:00.000-07:002010-07-19T18:05:16.418-07:00

Congratulations to our Member of the Month for July, Gandalf Hudlow, creator of My Kid's Brain. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-6521578688386146852010-06-26T09:00:00.000-07:002010-08-28T19:02:22.610-07:00

People don't always use our products the way we think they will. For example, an architect probably thinks that a doorway is used as a passageway from one room to another. But if you spend much time in public buildings, you will learn that a huge percentage of people use the doorway as a place to stop and decide which way to go. Or a place to stop and find out who or what is in the next room.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-67564245733831660752010-06-24T09:08:00.000-07:002010-06-24T09:10:27.386-07:00

Most developers have had this experience. A user contacts you saying he has a great idea for a program. He wants you to do all the work, and then share the (undoubtedly enormous) profits with him. Yeah, right. Ideas, as they say, are a dime a dozen, and the uninitiated have no concept of how much work is involved in creating a successful program. Most of these unsolicited ideas are vague at

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com1tag:blogger.com,1999:blog-9057015.post-19577223461602529032010-06-23T01:32:00.000-07:002010-06-23T01:46:49.676-07:00

The New Positioning - The Latest on the World's #1 Business Strategy by Jack Trout will be the Educational Software Cooperative's July 2010 Software Marketing Book Club selection.Fifteen years after Al Ries and Jack Trout wrote "Positioning: The Battle for Your Mind", Jack Trout has released his updated analysis and insights on the topic of positioning. The world has changed, and Trout has a lot

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-57347736827079223562010-06-17T01:15:00.000-07:002010-06-17T01:34:59.039-07:00

People attending the 20th annual Software Industry Conference (SIC) in Dallas on July 15 - 17, 2010 will be receiving some free developers' tools worth much more than the price of admission to the conference.Each conference attendee will receive a copy of /n software's Red Carpet Subscription, a $1,499(US) package that includes powerful components for Internet communications, security, and

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-75589846751829049852010-06-16T00:55:00.000-07:002010-06-16T01:08:44.701-07:00

After 23 years of serving the software development industry as the Association of Shareware Professionals, the ASP has changed its name to the Association of Software Professionals.Andy Brice has written a great article for ASP's blog about ASP's name change. It's called "Shareware is dead – long live shareware!".Andy contacted influential software developers who were there when the concept of

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-40181841455644579062010-06-09T01:31:00.000-07:002010-06-09T01:46:42.099-07:00

EVEolution - Understanding Women - Eight Essential Truths that Work in Your Business and Your Life by Faith Popcorn and Lys Marigold (published 2001 by Hyperion) will be the Educational Software Cooperative's June 2010 Software Marketing Book Club selection.Women make 80 percent of all purchasing decisions. Yet we've been told that it's politically incorrect to treat women and men differently

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-13902802431036987862010-06-01T21:00:00.000-07:002010-06-01T21:00:05.443-07:00

Congratulations to our Member of the Month for June, Alex Ferri, head of PCWinSoft Systems Informatica Ltda. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-18405308240220779822010-05-15T09:00:00.000-07:002010-05-15T09:00:02.177-07:00

The annual Software Industry Conference (SIC) is a wonderful opportunity to learn more about marketing, business and software. The chance to network with other developers as well as vendors and others in the industry is extremely valuable to anyone who wants to build or improve a software business or software-related business. Best of all, SIC is the venue for ESC's annual meeting and luncheon!

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-20334596408862735722010-05-10T13:12:00.000-07:002010-05-19T13:51:27.824-07:00

John Smith joined ESC in 2006, and was Member of the Month in May 2007. He is a Contributing Member (see banners at www.edu-soft.org/content/index.php/banner-members). His company, GraphNow, produces a family of products for mathematical computation and visualization. Titles include Visual Calculus, Visual Stats, and Math Studio. The website is www.graphnow.com. Jane Sumerset joined ESC in

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-77325179196953480022010-05-02T15:20:00.000-07:002010-05-02T15:20:54.402-07:00

Congratulations to our Member of the Month for May, Andrew Macdonald, Developer of TaskMerlin Project Management Software. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-73595927795863397582010-05-01T21:43:00.000-07:002010-05-01T21:52:02.193-07:00

Guerrilla Marketing Excellence - The 50 Golden Rules for Small-Business Success by Jay Conrad Levinson (published 1993 by Houghton Mifflin Company) will be the Educational Software Cooperative's May 2010 Software Marketing Book Club selection.Levinson has written a long series of Guerrilla Marketing books. This is one of my favorites.In earlier ESC Software Marketing Book Club discussions, I'd

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-72569008154801384402010-04-26T15:13:00.000-07:002010-04-26T15:13:55.314-07:00

CNN isn't covering this story, but some of the tech publications have picked it up. Sony, apparently the last company still manufacturing and selling 3.5" floppy disks, has announced that it will stop producing them. I can't remember how long ago it was that I bought my first computer without a 3.5" drive, but it was probably around 2003, when Dell stopped putting those drives into its

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-10117149582939526162010-04-01T08:33:00.000-07:002010-04-01T08:33:00.783-07:00

Congratulations to our Member of the Month for April, David Ferguson of MIE Solutions. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-60414635091365813862010-03-15T21:19:00.000-07:002010-03-15T21:26:27.780-07:00

Negotiate This! by Caring, But Not T-H-A-T Much by Herb Cohen (published 2003 by Warner Business Books) will be the Educational Software Cooperative's April 2010 Software Marketing Book Club selection.I first heard about Herb Cohen when he was plugging his book on the Imus in the Morning radio show back in 2003. I decided to buy it as a reference book, in case I ever found myself negotiating with

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-90669694075667553832010-03-01T16:21:00.000-08:002010-05-10T13:06:12.423-07:00

Congratulations to our Member of the Month for March, Lorenz Roth of "Educational Software". Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-19485775091493731152010-02-26T00:27:00.000-08:002010-02-26T00:42:07.574-08:00

The March 2010 ESC Software Marketing Book Club selection is How to Win Customers and Keep Them for Life by Michael LeBoeuf, published 1987 by G.P. Putnam's SonsThe focus of this book is how to win and keep customers, two skills that could significantly increase software developers' income.LeBoeuf tells us that we hear from about four percent of our customers. If members of the other 96 percent

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-66868346417002077622010-02-01T08:00:00.000-08:002010-02-01T08:00:00.704-08:00

Congratulations to our Member of the Month for February, Al Harberg of DP Directory. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-1266622410882878732010-01-29T10:53:00.000-08:002010-01-30T18:22:12.843-08:00

ESC's February Book Club selection will be "Purple Cow - Transform Your Business by Being Remarkable" by Seth Godin, published 2003 by Portfolio. We'll be reading a number of Godin's books in the coming months. The focus of Purple Cow is simple - Be remarkable, or fail. Remarkable marketing means building things worth noticing directly into your products. Your business won't be remarkable

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-24209768244856218822010-01-01T15:29:00.000-08:002010-01-02T13:48:35.569-08:00

Congratulations to our Member of the Month for January, Albert Wiersch of CSE HTML Validator. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-6884990638826773632009-12-20T08:28:00.000-08:002009-12-20T08:38:29.578-08:00

The Educational Software Cooperative's (ESC's) January 2010 Software Marketing Book Club selection is "Brand Warfare - 10 Rules for Building the Killer Brand" by David F. D'Alessandro, published 2001 by McGraw-Hill.D'Alessandro was the CEO of John Hancock, one of the largest insurance carriers in the US. Before I started my press release business in 1984, I had spent 15 years working for two

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-53296466885471172302009-12-12T04:04:00.000-08:002009-12-12T04:21:01.900-08:00

The Educational Software Cooperative's (ESC's) December 2009 Software Marketing Book Club selection is "How to Close Every Sale - Field-tested, can't-lose techniques to win lifetime customers - and make every sale stick!" by Joe Girard, published 1989 by Warner Books.Joe Girard has been named "the world's greatest salesman" by The Guinness book of World Records. In the span of 15 years, he sold

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-27571369443407150922009-12-02T15:51:00.000-08:002009-12-02T15:51:00.992-08:00

The Book Club selection for September was "Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-Fame Career in Advertising" by Phil Dusenberry.In October we read "How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register" by Jeffrey J. Fox.And in November the book was "The Age Curve" by Kenneth Gronbach.All of these books were succinctly summarized and

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-61366949623089569332009-12-01T08:00:00.000-08:002009-12-01T08:00:06.152-08:00

Congratulations to our Member of the Month for December, Pavel Bondarchuk of CloudBerry Lab. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-65833419888566679052009-11-21T01:37:00.000-08:002009-11-21T03:07:15.094-08:00

Congratulations to Christian Mairoll of Emsi Software for winning the 2009 Epsilon Award at the ninth annual European Software Conference. Emsi Software's a-squared Anti-Malware application was awarded the prize earlier this month at the ESWC conference in Berlin, Germany. The Educational Software Cooperative (ESC) is a sponsor of the European Software Conference.Each year, the Epsilon Award

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-5327814301796144402009-11-06T22:51:00.000-08:002009-11-06T22:59:44.169-08:00

The Educational Software Cooperative's (ESC's) November 2009 Software Marketing Book Club selection is "The Age Curve - How to Profit from the Coming Demographic Storm" by Kenneth W. Gronbach, published 2008 by AMACOM.Ken Gronbach believes that the major changes that we have seen in America - and will see in the future - in economics, business, and society are due to the size and character of

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-77479811795334859142009-11-05T15:45:00.000-08:002009-11-07T15:52:52.394-08:00

The Association of Shareware Professionals (ASP) has released PADGen v. 3.0.1.41, a Windows utility that helps software developers create portable application description (PAD) files. PAD files are used by software libraries and download sites, such as ESC's Software Collection, to standardize and update software descriptions.The new version of PADGen has updated its list of the platforms that

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-82613147327767203682009-11-01T12:20:00.000-08:002009-11-07T12:22:10.653-08:00

Congratulations to our Member of the Month for November, Don Fitchett of Business Industrial Network. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-3222116169573014352009-10-14T12:57:00.001-07:002009-10-14T21:40:49.177-07:00

ASP's new blog will contain articles, interviews, ASP-related announcements, and news about the software development industry.Most of the new blog's postings will be written by the 1,000 mISVs and vendors who make up ASP's membership. The blog can be read by the public, and all members of the software development community are invited to comment on blog postings."We expect to have a significant

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-73517235839158344512009-10-01T20:12:00.000-07:002009-10-01T20:13:27.573-07:00

Congratulations to our Member of the Month for October, Jane Sumerset of English Software. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-3553873472410566632009-09-27T14:46:00.000-07:002009-09-27T15:04:26.872-07:00

The Educational Software Cooperative's (ESC's) October 2009 Software Marketing Book Club selection is "How to Become a Marketing Superstar - Unexpected Rules that Ring the Cash Register" by Jeffrey J. Fox.I've always been skeptical of little books that promise to turn your life around. But this is a really good book. It's about using common sense and sound business practices to find and keep

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-5004189863864069272009-09-04T19:07:00.001-07:002009-09-04T19:16:04.758-07:00

In July, the Software Marketing Book Club discussed The Invisible Touch: The Four Keys to Modern Marketing, by Harry Beckwith. The most popular topics from this book were pricing, packaging, and the importance of relationships.ESC members Bernie Marasco and Brandon Stagss received awards at the annual Software Industry Conference. Al Harberg received the ESC's Lifetime Achievement Award.The

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-580116547595680782009-09-01T22:47:00.000-07:002009-09-01T23:07:21.115-07:00

Please join us in ESC's Software Marketing Book Club discussions. We just started talking about "Then We Set His Hair on Fire" by Phil Dusenberry. The title refers to the creation of the Pepsi ad in which Michael Jackson had an unfortunate accident. But the book is about insights, ideas, creativity, advertising, and business.Phil Dusenberry is the former Chairman of BBDO North America, an

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-20217295377154930032009-09-01T08:00:00.000-07:002009-09-02T14:02:52.806-07:00

Congratulations to our Member of the Month for September, Mike Middleton of Decision Toolworks. Visit the Member of the Month page to learn more.

Rosemary Westhttp://www.blogger.com/profile/14188485725647779804noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-74427034050116178972009-08-17T16:56:00.000-07:002011-02-11T11:32:32.099-08:00

The ad on the back cover of the September, 2009 issue of Dog Fancy Magazine shows the picture of a big, beautiful dog - perhaps a lab-mix - sitting in the back seat of a car. The tag line reads, "Without dogs, how would we get rid of that new car smell?"The ad was placed by Subaru. In small print, Subaru mentions their partnership with the ASPCA, the organization dedicated to preventing cruelty

Al Harberghttp://www.blogger.com/profile/01185502482228767851noreply@blogger.com0tag:blogger.com,1999:blog-9057015.post-74836114773797232032009-08-01T11:06:00.000-07:002009-08-01T11:07:35.365-07:00

Congratulations to our Member of the Month for August, Glenn Crouch of ESB Consultancy. Visit the Member of the Month page to learn more.

Educational Software Cooperativehttp://www.blogger.com/profile/01904510129552781412noreply@blogger.com0